Will Laroca Unveils Sophomore Single “Northern Lights” on Nov. 11 via Virgin Music Sweden
Electronic dance music’s rising artist, Will Laroca — who is no stranger to industry — drops his sophomore original single “Northern Lights” on Friday, November 11. Releasing through Virgin Music Sweden, as the follow-up to his highly-successful debut single “Holy Ones,” Will Laroca’s “Northern Lights” pays homage to his home in an unforgettable and beautiful way.
“Northern Lights” releases through Virgin Music with an original and club mix. As the days grow shorter, Will Laroca returns with “Northern Lights,” an EDM-slap house track, which is the result of him drawing inspiration from his Swedish heritage and the natural light phenomenon. The violin melodies are inspired by old Swedish folk music, hailing back to the 14 & 15th centuries, as well as the ancient Old Norse musical style from medieval times. Telling the story of mustering the will to persist and keep going, even when you’re in the coldest and darkest of places — the northern light serves as a metaphor for hope.
“The Northern Lights is a metaphor for the guiding light of positivity I felt when I was able to bring myself from a dark place. To me it was with the help of my faith, but for others it can be something else, the positive force that has the power to guide you through tough times.” — Will Laroca
After almost 13 successful years in the Swedish music industry, producer & artist William Fredriksson felt he was losing the passion for music. He had left his solo artist career behind him several years earlier, despite selling gold, and was starting to feel less and less motivated in his production. Will Laroca’s debut single “Holy Ones,” a stunning pop-driven EDM track with an inspirational and spiritual message, received high praise from critics & media outlets, fellow DJs, and music lovers alike. continues his successful musical career journey with his latest original single as an ode to his home, “Northern Lights.”
“The transition into house music came from a genuine interest in mixing different music styles and experimenting with different tempos and genres. Because of my hip-hop background with very meaningful and personal text and content, it came naturally to me to mix them and create my own take on EDM with deep lyrics. I’m a musician with the greatest respect for the art of music. The possibility to express emotions, dreams and thoughts through a song is what drives me. I basically fell in love with making melodies.” — Will Laroca
ABOUT WILL LAROCA:
Will Laroca aka William Fredriksson is a Swedish artist, songwriter and producer. Even though Will Laroca is a new project, William is no newcomer. In Sweden he is already a multi-platinum producer in the production team TMA, together with his childhood friend Tiam Faorkhy Nia, as well as a gold certified solo artist (under the artist name WILLOW). From 2012 until today, William has helped shape Sweden’s modern hip-hop sound in collaboration with some of the most influential Nordic hip-hop artists.
However, William was always interested in other genres, especially EDM, and started experimenting with his music, and from that, Will Laroca was born. Together with Tiam, he creates house music with a personal touch and exciting new beats mixing up different styles and genres.
His music fluidly moves through electronic music and acoustic instruments as well as different genres and styles to create his own personal and exciting sound. The music is easy to access for everyone without losing a deeper meaning, both lyrics and melodies are important for him. Laroca’s influences come from all kinds of genres besides EDM, anything from rap, disco, rock and funk to Swedish/Middle Eastern/South American/African folk music and ethnic beats, as well as pop and country.
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